ClubCorp's acquisition of Sequoia Golf gives members of both clubs more travel options



For members of ClubCorp or Sequoia Golf clubs, their golf options for traveling just increased.

This comes in the wake of Wednesday's announcement that Dallas-based ClubCorp has agreed to acquire Atlanta-based Sequoia Golf for $265 million, bringing ClubCorp's total number of golf venues from 108 to 157 across the country and internationally.

ClubCorp, a publicly traded company (NYSE: MYCC), is a leading owner-operator of private golf and country clubs, as well as business, sports, and alumni clubs in North America.

"Given Sequoia's and ClubCorp's networks of courses, I think it is unprecedented," said Joe Guerra, who founded Sequoia in 2002 and will now serve as a senior advisor to ClubCorp. "We're as private club-centric as ClubCorp, and this will create more value for those that have chosen a golf lifestyle or to be a member of a private club (particularly a ClubCorp Club)."

As is, Sequoia members and many ClubCorp members already had plenty of reciprocal privileges, though ClubCorp being the larger of the two, was able to offer more choices around the country. ClubCorp's impressive portfolio includes such clubs as Firestone Country Club in Dayton Ohio (home of the WGC-Bridgestone Invitational), University of Texas Club in Austin, Indian Wells (Calif.) Country Club, and 54-hole Brookhaven Country Club near Dallas. Brookhaven was ClubCorp's first golf course when the company was founded in 1957.

Sequoia predominantly brings two markets into play -- concentrations in Atlanta and Houston -- as well as positions in Denver and Chicago markets. The Sequoia Golf portfolio consists of 30 owned, three leased and 17 managed properties. Some of its more prominent clubs include The Woodland Country Club just north of Houston, Atlanta National Golf Club, and Blackstone in Aurora, Colo., just to name a few. Sequoia also adds more than 27,000 memberships. Combined, ClubCorp will now serve more than 430,000 members.

As is, certain levels of ClubCorp memberships, like the ONE (Optimal Network Experiences) program offer limited playing privileges as well as deeply discounted accommodations and dining at clubs throughout the world. The new addition simply gives them more choices. ClubCorp intends to offer the ONE program to former Sequoia members who elect to stay with ClubCorp.

"Our combined membership base will benefit from an unmatched opportunity for reciprocal usage," Eric Affeldt, ClubCorp's president and CEO said. "We believe that geographic clustering improves operational efficiencies, drives club utilization, increases options available to our members and enhances the value of ClubCorp's ONE offering."

Aug 14, 2014



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Mike Bailey

Senior Staff Writer

Mike Bailey is a senior staff writer based in the Houston area. Focusing primarily on golf in the United States, Canada, the Caribbean and Latin America, he contributes course reviews, travel stories and features as well as the occasional equipment review. An award-winning writer and past president of Texas Golf Writers Association, he has more than 20 years in the golf industry. Before joining the TravelGolf Network team in 2008, he held positions at PGA Magazine, The Golfweek Group and AvidGolfer Magazine. Follow Mike on Twitter at @Accidentlgolfer.