They charge it because they can get it. In fact, consider they are typically booked solid and the fact other courses in the country are even more expensive, there is a very real case to be made that it remains "underpriced."
Whether or not you think Pebble Beach is a "value" at this price is an endless debate that tends to come up on social media whenever the course hosts the PGA Tour's AT&T Pebble Beach Pro-Am or U.S. Open.
Before you declare a visit out of reach, it is important to remember that the Monterey Peninsula is a golf mecca that goes well beyond the four resort courses at Pebble Beach. Even if you think that $575 is too much for one round of golf, you should still make the time to plan a golf trip here and skip Pebble. Yes, skip it! The rich golf culture and aura spills over into just about any area course. Pebble Beach Resorts welcomes all kinds of tourists to their property. You can stroll around the 18th hole and hang out at the lodge or visitors center. The 17-mile drive is a national treasure for golfers and non-golfers alike and goes quite literally through Cypress Point and Monterey Peninsula Country Club.
I'll let you decide if $575 is worth paying for Pebble. But I can unequivocally say that regardless if you pay it or not, you should still visit the Monterey Peninsula. I collaborated with our NoCal expert Jason Deegan to concoct four alternate, "Non-Pebble Beach, Pebble Beach" itineraries.
Editor's Note: Dynamic pricing is commonplace around Northern California and so are local or state discounts. I am going with posted rack rate, non-resident (walking when applicable) green fees where possible or current average posted tee times. Click here to learn more about lodging options for golfers around the Monterey Peninsula.
Pebble Beach Itinerary 1: Best on a budget
This would likely be my first option of the non-Pebble Pebble Itineraries. Three tournament-tested, well-regarded and maintained courses. Pasatiempo, located about an hour's drive north in Santa Cruz, is regarded as Alister Mackenzie's best publicly-accessible golf course. Closer to Monterey in Seaside, Bayonet & Black Horse, meanwhile, is a superb 36-hole facility with two demanding, scenic and well-maintained courses on the former Fort Ord property.
You'll have just enough cash to finish up on the "Poor Man's Pebble Beach" of Pacific Grove, which has a fun, linksy back nine overlooking the ocean along 17-mile drive.
Pebble Beach Itinerary 2: Taste of 17-Mile Drive
We cheat when we add Pasatiempo to Pebble itineraries; it's a solid hour by car from the peninsula. So this itinerary showcases some very different layouts all within 17-Mile Drive and includes one Pebble Beach Resorts course.
Spanish Bay is the third fiddle at the resort and your best bet for oceanside resort golf with a little change to spare. Everyone loves the scenery, not everyone loves the layout, which is linksy but constricted by many environmental areas. You be the judge. Then, play the NCGA's Poppy Hills for $250, a secluded, inland layout through tall Monterey pines, and you've got just enough for Pacific Grove at $74 and perhaps a glass of wine at the Lodge at Pebble Beach at sunset.
It's also worth mentioning that the new Tiger Woods' par-3 course replacing the Peter Hay Golf Course at Pebble Beach is under construction and while fees haven't been revealed, it could possibly be in the $50-75 range.
Pebble Beach Itinerary 3: The golf junkie
This is for the golfer who wants to play as much golf as they can in Monterey Peninsula and all the best value golf around Pebble Beach. While Poppy Hills caters to its NCGA members with low green fees, non-residents can get on for a fraction of the rack rate after 3:30pm ($75) and hopefully manage 18 holes before dark in the summer months.
Monterey Pines is a short, but popular military facility open to civilian play that plays about 5,600 yards. We prefer the twilight rate at Quail Lodge at $120 over Pebble's historic Del Monte Golf Course at $110. Lastly, you can find more golf in nearby Salinas at Laguna Seca or Salinas Fairways. Consider these bargain options on your way in or out of the peninsula.
Pebble Beach Itinerary 4: Bay Area roadie
Half Moon Bay Ocean Course ($155 1 p.m. tee time), Pasatiempo ($275), Bayonet or Black Horse ($90-155).
You're probably going to fly into one of the Bay Area's three major commercial airports to visit Monterey Peninsula. So you may as well make it a golf road trip down the coast. While Half Moon Bay is near SFO airport and on the way to Monterey, you could also detour up to PGA Championship host TPC Harding Park. The municipal has non-resident rates ranging from about $125-250 depending on the day and time.
So there are your best options for more golf for the same price as Pebble Beach. Still want to play the real deal? Check out this package that includes lodging at the resort, golf at Pebble, Pasatiempo and more: