LAKE GENEVA, Wis. -- In 1968, Hugh Hefner opened the Lake Geneva Playboy Club Hotel to great fanfare. Celebrities from the TV, Hollywood, sports, and music worlds flocked to this one-time hideaway of Chicago's ultra-wealthy.
A major component of the rabbit-eared resort's extensive amenities was golf, with two courses and extensive practice facilities also opening for play in 1968: The Brute, designed by Robert Bruce Harris, and The Briar Patch, designed by Jack Nicklaus and Pete Dye.
Fast forward to today's Grand Geneva Resort and Spa, and you find a family friendly and far more diverse resort than the original. Along with horseback riding, zip-lining, mountain biking, tennis, swimming, skiing, snowmobiling, fine dining, and the luxuriousness of the WELL spa, golf remains central to the resort's amenities.
The Brute Course measures 7,085 yards from the tips, and remains today much as Harris laid it out in the 1960s. From the back tees, most of the par 4s are over 400 yards, and demand both precision and power to find the tree-lined fairways over substantial forced carries. Approach shots into the large greens are no picnic either, as many putting surfaces are domed and difficult to hold with longer clubs. On the back nine, the routing leads you up toward the highest point of the property, with inspiring views of the surrounding rolling woodlands and daunting wind conditions.
The Briar Patch has been renamed The Highlands, reflecting renovations by Bob Cupp and Bob Lohman in the 1990s, which trimmed some of the prickliest thorns of the original design. Those early, and rare, Nicklaus-Dye tracks were notoriously difficult (think Harbour Town) -- vexing for resort guests without local knowledge. The reworked Highlands still requires strategy and skill, but now there is room to miss shots without automatically dropping a shot or more. At 6,659 yards from the tournament tees, the Highlands includes only three par 4s over 400 yards, all on the front nine. On the back side, if you play the regular (championship) tees, you'll find only two par 4s over 375 yards. Club selection is therefore critical, and shot-making is paramount. So even though the briars have been thinned, the cerebral essence of the original design remains.
Grand Geneva Director of Golf David Hallenbeck is often asked which course is "better," but this is a difficult question to answer. "I think what is unique about our property is that we have two totally different golf courses, each with a look and feel from two different architects," he said. "You really don't find this at many resorts anywhere."