Golf Advisor Business
Golf Advisor isn't just for golfers. Golf course operators can also take advantage of the power of ratings and reviews to help grow their business. And, we're here to help.
Why Reviews Matter
Did you know that 70% of Americans read reviews* before making any purchase decision? Today's customers are looking for reviews of a product before they buy. And, customers - especially golfers - love to talk. By providing ratings and reviews about your course on Golf Advisor, the potential exists to help you drive additional traffic and sales - while also collecting key insights from golfers to help you improve your operations.
Promote your course's Golf Advisor rating and encourage customers to submit reviews by adding a Rating Badge to your website.
Go to your course page and click on "Get Widget" at the bottom of the page for further instructions.
Example Rating Badge:
All About Reviews
Have questions about ratings and reviews and what they mean to your course? Here are some frequently asked questions and some answers to help get you started.
How do ratings and reviews benefit my course?
- Authentic conversations that spark dialogues to drive sales and foster golfer loyalty
- Increased golfer engagement and community participation with courses
- Allow golfers to share their reviews on social media platforms, driving additional buzz for courses
- Help courses understand what golfers want, what they value most and how to better meet their needs
Are other companies utilizing ratings & reviews?
Yes, there are currently more than 2,000 of the world's leading brands - including 100 of the top consumer brands and manufacturers - utilizing the same ratings and reviews system that Golf Advisor uses*. In addition, some other industries heavily depend on ratings and reviews - such as the travel & tourism industry via TripAdvisor, which features more than 170 million reviews and sees an average of more than 100 contributions to its site from consumers EVERY minute*.
Are golfers actually using Golf Advisor?
You bet! To date, Golf Advisor has garnered more than 600,000 reviews for over 13,000 courses written by over 280,000 golfers, making it the largest single source of golf course reviews. The average course rating is currently a phenomenal 3.9 out of 5 stars - with the majority of reviewers giving courses a 4- or 5-star rating out of a maximum of 5 stars.
How does my course earn reviews?
Golf courses can earn reviews by encouraging their customers to rate and review their experience on GolfAdvisor.com following their round. Remember, you cannot submit a review for a golfer or offer incentives or compensation of any kind in exchange for a review, but you can ask your customers to visit GolfAdvisor.com and write an honest review of their experience at your course. For more information on tools that Golf Advisor can provide to courses to encourage reviews, email us at firstname.lastname@example.org.
Are the reviews moderated?
Yes, there are three levels of moderation that each review passes through before it is published to Golf Advisor:
- Automated profanity filtering - A review is not even allowed to be submitted by the golfer if it contains any profanity
- Auto watch-word filtering - We filter for additional inappropriate and potentially inappropriate terms that we've identified. If found, the review is flagged and our team is notified. We can then reject or approve once it's reviewed. If a golfer continues to post inappropriate or profane content, we have the ability to black list them, so their reviews are always rejected, should that be needed.
- Human moderation - All reviews that make it to the final phase are then reviewed by human moderators that look to catch any additional inappropriate and/or fake reviews.
How can I avoid getting a negative review?
While negative reviews are bound to happen - here are a few pointers to help try to avoid them:
- Focus on Customer Service. Encourage your course staff to make customer service a top priority - any and all golfers could write a review of their experience.
- Keep Your Course Conditions Up-to-Date Online. Make sure golfers are aware of any issues before they book and arrive at the course so there aren't any surprises.
- Manage Expectations. Ensure your course is openly communicating any potential issues with golfers once they arrive, such as delays in start times, so they're not taken off guard.
- Constantly monitor your course reviews. If anything is extremely negative, but valid, respond to the golfer to make sure they know you value their opinion, and try to amend the issue.
Remember negative reviews happen to everyone - even major brands such as Best Buy, Samsung and Dell receive negative reviews of their products that are then displayed on their websites. Why do they allow this? It reinforces authenticity - if every single review was completely positive, would anyone believe it? Also keep in mind the following:
- Only 11% of all Golf Advisor reviews to-date have an overall rating of just 1-2 stars
- Shoppers who read helpful brand responses to reviews are 186% more likely to make a purchase decision and show 157% higher average product sentiment*
How are course ratings determined?
Our "Golf Advisor Rating Index" is a formula that gives recent reviews more importance and a higher value than older ones, which will better reflect your continued efforts to provide golfers with a truly memorable playing experience.
Our index gives golf course operators like you more credit for your efforts, as well as ratings that genuinely reflect the work you do every day. And it opens up more opportunity for new golfers to help your course climb the rankings and be discovered by players from around the world.
Can I ask Golf Advisor or a reviewer to remove a review?
In general, unless we find the review to be false or fabricated, Golf Advisor does not remove reviews from its website. Instead, we encourage course management to craft a response to a review, using the guidelines above.
However, if you feel a review is fraudulent or improper, you can report it by sending an email including the reason for your dispute and any evidence you may have to email@example.com. Please note that we require a 30-day review period for decisions on disputed reviews.
Grow Your Reviews
Interested in growing your number of ratings and reviews on Golf Advisor, but not sure how to get started? Here's your step-by-step guide to the basics.
- Sign Up – First, you’ll need to create a Golf Advisor account, username and password, which is easy, fast and free. Be sure when you create the account the username includes your course name. Create your account here.
- Encourage Customers to Review on Golf Advisor – As your customers come through the pro shop after their round, ask them if they enjoyed their round and encourage them to visit GolfAdvisor.com to write a review about your course. The ratings you receive will help be compiled into your overall rating.
We currently showcase the 10 top-rated courses in each destination, so the higher your overall rating, the better chance your course has of being featured. Plus, we’re currently compiling reviews into a series of Best Of Lists that will feature top golfer-recommended courses to play. Stay tuned for these Best Of Lists coming soon.
- Monitor and Respond to Reviews – Responding to reviews – both positive and negative – shows golfers that you genuinely care about their experience and are interested in their feedback. Be sure to regularly monitor what golfers are writing and respond.
- If your course receives a positive review, respond by:
- Thanking the reviewer for taking the time to share their experience
- Personalizing your response to their review
- If your course receives a negative review, stick to the following steps:
- Respond with a sense of time urgency. A speedy response shows golfers that you care about customer service. A prompt response also allows you to add your perspective.
- Be professional and courteous. Keep in mind that many golfers - current or prospective - will see the response, which could alter the way they view your course. Always be polite, demonstrating that you appreciate positive and negative feedback.
- Address key issues. If the review brings up a special complaint, explain how you have worked to resolve the issue.
- Focus on the positives. Highlight any positive comments made in the review and share any planned upgrades or additional services that could benefit the reviewer.
- If your course receives a positive review, respond by:
- Utilize the Outstanding Reviews - We completely encourage courses to use the positive ratings and reviews posted on Golf Advisor about your course in emails, marketing and other various mediums. These testimonials from real golfers represent authentic, viable word of mouth endorsements. We are working to soon be able to offer print and digital tools to help you tell others about your overall rating in a number of places, including in-store displays, emails, on your website, social media channels and more, so stay tuned. To learn more, email firstname.lastname@example.org.
Showcase your course by advertising with us. Learn more here.
Have a question or interested in learning more? Contact us via email at Business@GolfAdvisor.com.
Bazaarvoice/Google's ZMOT 2011: http://www.bazaarvoice.com/social-commerce-statistics ^
Bazaarvoice: http://www.bazaarvoice.com/about/clients/ ^
TripAdvisor: http://www.tripadvisor.com/PressCenter-c4-Fact_Sheet.html ^
Bazaarvoice: http://www.bazaarvoice.com/events/webinars/How-Negative-Reviews-Can-Improve-Purchase-Intent-If-Brands-Know-How-to-Respond.html ^